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Outdoor billboards advertising products can not only attract new users, you can also say hello and old users. Along a main road in London interactive outdoor billboard can be very smart to recognize the passing of MINI cars, and displays the appropriate content, and the owners say hello. If you think this is quite boring, then MINI has a more direct way to pay tribute to its customers, such as gas stations along MINI owners will provide free breakfast and dinner, or a free tank of fuel, a bouquet of flowers, car wash ...... very real brand experience, you can imagine their superiority MINI owners and owners of other brands of jealousy envy hate. Agency: iris worldwide Country: United Kingdom Executive Creative Director: Shaun McIlrath Art Director: Jim Eyre Copywriter: dave newbold Copywriter: David Feldman Copywriter: Shaun McIlrath tug Deputy Creative Director: dave newbold Deputy Creative tug Director: Jim Eyre Account Director: Nicola tug Malcolm, Designer : James Butt Account manager: Sian Patrick
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